Experiential marketing is a type of marketing that has taken the world by storm. Companies like On Tour 24/7 focus on helping consumers experience a brand rather than simply showing them about the brand. Experiential marketing benefits a wide variety of people, so you are able to reach a broader audience than typical marketing, due to immersion.
In a year where brands and business are constantly vying for the love and attention of consumers, On Tour 24/7 has found a way to reach new audiences. Experiential marketing is a way for companies to go bigger and better and more elaborate, asking audience to do things together. On Tour 24/7 aids audiences in conversation through providing them with hands-on experiences that encourage them to actively participate with the brand.
On Tour 24/7 goes beyond samples, promotional social media ads and promotional ads by immersing consumers in the product. This helps to make emotional connections with products, making consumers more likely to talk about their experience rather than forget about it. Companies are looking at the bigger picture and creating sharable moments.
We here at On Tour 24/7 understand that putting the customer first is the best rule of thumb when it comes to experiential marketing. At one time success was measured by attendance at events or clicks of a button, we are now finding ways for projects to live on. Success is now measured through the influence we have on a customer’s lifetime value.
The best practices of experiential marketing are as follows:
1) Well-defined goals and outcomes
2) Clear ways to measure your goals and outcomes
3) Remember why experiential marketing works
4) Exciting, creative and impactful activation of a product
5) Maximum engagement through social media
6) Give your audience something of value
On Tour 24/7 realizes creating a happy emotion to a brand helps to cultivate true brand loyalty. It is through experiential marketing we create true brand warriors to spread the word about their favorite companies. When we drive word of mouth, we create marketing that is more influential than print media or internet marketing.
Clearly, On Tour 24/7 is taking calculated risks, thinking outside the box and hoping for the best outcome. We take time to think about the best way to get people to interact with our brand ambassadors. Our talented staff creates experience which are active and not passive engagements, bringing products to life right before your eyes. Many of our events are multi-sensory, providing many different ways for you to remember the experience you are having.
We are the agency you want to work with for all your promotional staffing and trade show events. Our talent knows no bounds. If you are looking for promotional models, conference staff, event marketing staff, product demonstrators and actors that can engage with customers, reach out to us. We’d love to hear about your upcoming event and assist you with all of your needs.