On Tour 24/7 knows the key to successful experiential marketing is having effective brand ambassadors. However, find the proper staffing for an event is not something to take lightly. There are thousands of brand ambassador resumes to file through, but only a fraction may have the availability to work your event and be successful with promoting your product.
Gone are the days of packing a group into a stuffy room and showing a PowerPoint to try to get your point across. As a consumer, you do not feel as though you have a reason to promote a product, due to pure boredom. Let On Tour 24/7’s experiential marketing take you on a journey to help you become the ambassador of our products.
On Tour 24/7 understands people like buying from people. Although most people are used to being provided with logos and social media offers, it turns out that humanizing your products is the best way to reach your target audience. Our brand ambassadors use their personalities to share information and experiences about products. We find that by getting people positively engaged with your brands, they become your greatest networking tool.
One of the many things On Tour 24/7 has learned by being in business for over a decade, and that is word of mouth is our best networking tool. Word of mouth has proven to be an extremely effective tool in the process of conveying positive vibes about their experiential marketing experience. Another positive for word of mouth advertising is how cost effectiveness.
In this day and age, it is not okay to simply try to convey your process with a small business card or a spreadsheet with a bunch of numbers on it. Employees want to understand what they are promoting. What does their brand represent? What does their company stand for? The competition is fierce out there so making sure your brand ambassadors know what they are promoting is pertinent.
Through a good relationship, your brand ambassadors become your online reputation. Obviously, not everyone is going to have nice things to say about every company. I believe we have read enough restaurant reviews to understand that! If you can build up a community of brand ambassadors who are consistently promoting your brand, you will see a positive increase in referrals of your business.
Crowdtap did a survey a few years ago stating the 70% of audiences responded to a suggestion from a family member or friend, and were positively influenced to purchase a product.
One of the best ways to cut through the crazy tape of marketing, is to work through social media on and off network. It is difficult to know whether or not you are reaching your target audience and if they are listening. It may take an ad popping up thousands of times before you get one click. However, if your brand ambassadors use their social media platforms the average click goes up approximately 200%.
On Tour 24/7’s brand ambassadors typically become customers for life. They feel as though they are a part of the business and are emotionally invested in the product. This means more lifetime customers and an improved online reputation.
