In a world where branding seems to be an ever-changing landscape, experiential companies, like On Tour 24/7, have found a new way to build a relationship between consumers and brands. What does an experiential company do, you may wonder? These companies employ staffing equipped to provide a variety of marketing strategies which are geared toward immersing customer in the product they are sponsoring. They do this by engaging them in any way possible.
Marketing companies are constantly trying to find different avenues to engage consumers. Since audiences have found digital ads, such as pop-ups, to be more nuisance than helpful, they have had to revamp their market tactics. When you throw in the amount of fake ads or poorly targeted ads, you can see why consumers are afraid of brands.
Therefore, marketers are moving toward the new method of reaching their audiences by completely immersing audience in an experience. This means you are putting the consumer first. On Tour 24/7 uses the mindset of the consumer to engage their audience. Through experiential marketing audiences are able to connect on an emotional level that they ordinarily don’t in the case of print, digital and other types of media.
The future of advertising involves all things human. What we mean is that consumers are looking for experiences that connect to a brand or company. Rather than material goods, people are looking for moments and interactions with humans that make them think about a brand. Americans have more stuff than anyone else in the world. We are constantly bombarded with free goodies and branding from companies. What we don’t get as much these days is human interaction and experiences that connect us to a place, brand or product. Therefore, the future of advertising rests on experiential marketing.
On Tour 24/7 provides well trained staff and product promoters that understand what you are looking for when it comes to creating the type of experience that onlookers are seeking. We have models of all types, bilingual product demonstrators, and experiential marketers that understand human interaction matters. Stand out apart from the competition by employing the very best staff that you can find. Give our staffing agency a call to discuss your next event and the ideas that you have. We would be happy to provide you with a custom quote based on your exact needs.
Once we have agreed on a quote, you’ll get to know our managerial staff. We handpick the very best of our talent for your conference or tradeshow. From there, we’ll work with you to design a customer experience that you envisioned. On the day or days of the event, we’ll be on hand to provide support so that you can enjoy the event, and everything takes place flawlessly.